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Yorkshire Dales & Harrogate Tourism Partnership

Support the work of the Yorkshire Dales & Harrogate Tourism Partnership!
 
This is a partnership between Craven District Council, Richmondshire District Council, South Lakeland District Council, Harrogate Borough Council, Eden District Council, Ripon City Partnership, Hambleton District Council, the Nidderdale Area of Outstanding Natural Beauty, the Yorkshire Dales National Park Authority and the Yorkshire Tourist Board.
 
The partnership carries out a marketing role for the Yorkshire Dales marketing area through Yorkshire Dales Tourism in line with the marketing and other policies included in the Common Policy Statement agreed by all partners.
 
Purpose
  • To market and develop the Yorkshire Dales brand
  • To generate more income into the Dales economy through a range of promotions compatible with the environmental concerns of the Yorkshire Dales National Park and the wider Dales marketing area
 
The marketing area has been defined as the complete Districts of Craven and Richmondshire, plus those parts of South Lakeland and Eden, which lie east of the M6, A685 and south of the A66, and those parts of Hambleton District and Harrogate Borough to the north of Harrogate town and to the west of the A1 trunk road continuing northwards to the A66.
 
Sustainability
Partners have acknowledged that carefully managed tourism can bring economic rewards to resident communities. In drawing up a work programme and marketing plan for the Yorkshire Dales marketing area, the Yorkshire Dales & Harrogate Tourism Partnership undertake to:
  • Pay due regard to any potential environmental impacts of its activities
  • Encourage visitors to act responsibly when in the area
  • Monitor its activities to safeguard the long term prosperity of the Yorkshire Dales
  • Include messages to stimulate sustainable tourism within all its promotional materials
  • Continually review and innovate new ways of influencing the activities of its visitors
  • Look at ways to minimise any negative impacts identified as a result of tourism or tourist activities on resident communities
 
All enquiries, including business or agency requests to use the Yorkshire Dales brand on promotional materials, should be directed to:
 
Yorkshire Dales Tourism
Town Hall
Cheapside
Settle
North Yorkshire
BD24 9EJ
Tel: +44 (0)1729 825470
Fax: +44 (0)1729 825362
Email: apowley@cravendc.gov.uk